MAKE MORE BAD ART.
MAKE MORE BAD ART.
Jules
Meet
Jules Costa is a certified Transformational Facilitator, former Senior Software Engineer, and proud creator of questionable art. Her unlikely combination of uninhibited creative expression and technical precision makes her uniquely qualified to guide others into creative chaos – and back out again with stronger connections.
After helping scale Warby Parker's culture from NYC to the West Coast, Jules spent six years traveling the world, connecting with people across cultures and collecting methods for authentic engagement. This journey led her to train alongside 30 professional facilitators from 13 countries, honing her ability to create transformative group experiences.
Her own journey from complete tech novice to Senior Software Engineer (2017-2024) proves her philosophy: being a beginner is where the magic happens. Whether she's balancing on high-altitude slacklines or leading corporate teams through artistic misadventures, Jules brings an infectious enthusiasm for embracing discomfort and finding joy in imperfection.
This is
BAD ART CLUB
In a world obsessed with perfection, Bad Art Club offers something radically different: permission to create gloriously imperfect art. One participant summed it up perfectly: "It's the opposite of AI" – and that's exactly the point.
The magic lies in flipping the script. When making "bad" art becomes the goal, something extraordinary happens: creativity flows freely, inhibitions dissolve, and genuine connections form. People who normally overthink every move find themselves experimenting playfully, following their intuition, and yes – making spectacular messes.
What started with 40 brave souls in the basement of a Lower Haight art collective has evolved into a movement that's transforming how people connect. Instead of defaulting to passive social activities, Bad Art Club participants actively create together. Real bonds form as people discover that their "mistakes" are actually doorways to connection, innovation, and joy.
The impact ripples far beyond the bad art making experience. From corporate teams to community groups, participants carry this newfound creative confidence back to their workplaces, homes, and relationships.